On your side to boost your marketing capability

Companies have cut back on their own marketing training. The alternative of business school courses can be expensive and sometimes overly theoretical. As a result, you may be left to develop yourself alone. Now there is a new solution: brandgym Academy. It's like having a brand coach on your side to help you raise your marketing game.
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Brand coach

WHAT WILL YOU GET OUT?

This brand strategy training program is action-oriented and designed to equip you with tools, techniques and inspiration to immediately apply on-the-job. We're committed to you coming out capable of doing the following:

  • Understand the factors causing such a high failure rate of brand stretching attempts

  • Use INSIGHT into markets, people and brands to create IDEAS for brand stretching

  • Learn how to PRIORITISE brand stretch ideas based on 'size of prize' and 'ability to win’

Course curriculum

  • 1

    Welcome to the course!

    • Welcome from your brandgym coach

    • Intro to the course player

    • Download Your Brand Stretch TOOLKIT
  • 2

    BRAND STRETCH

    • Kick-off

    • Brand Stretch Fitness check - BEFORE

    • PART 1: Why 1-in-1 brand stretches FAIL

    • PART 2: STRATEGIC stretch

    • PART 3: PRIORITISE stretch opportunities

    • Brand Stretch QUIZ

    • Brand Stretch Fitness check - AFTER
  • 3

    Next Steps...

    • CONCLUSION and Wrap-up

    • BLOG READING

    • NEXT STEPS

    • SHORT COURSE EVALUATION and Feedback

ABOUT THE BRANDGYM

the brandgym is a global team of eight senior brand coaches dedicated to helping marketing leaders create brand-led growth and was founded in 2002. We focus on three key services: brand purpose & brand positioning, growing the core and innovation to stretch brands. We work on projects around the world from bases in the London, Amsterdam, Bangalore, Buenos Aries and Mexico City. brandgym Academy is our new online, on-demand marketing training platform.
Explore brand growth consulting
brandgym global team

BRANDGYM BOOKS

A series of acclaimed, best-selling branding books used 'on the job' by marketing teams to boost performance and also recommended by leading business schools including London Business School, INSEAD and Tuck. A great way to prepare for your Mastering Brand Growth marketing training. (NOTE: all participants get a copy of the latest brandgym book)
The latest brandgym book
brandgym books